As Rosie Jane Johnston, founder of Rosie Jane Cosmetics, commented in Lucky a long while back, there really is something about powder blush that just kills a dewy look. Fresh dewy cheeks are another one of those things that I get complemented on all the time, and truthfully- the only things you need to execute it perfectly are some concealer if you have blemishes, a dewy cream or gel blush, and some setting powder. I recommend a drier concealer like Laura Mercier Secret Camouflage because it won't smear off as easily. The application of the blush itself depends on the exact product you're working with. I don't care much for liquids, they're harder to control and messier- overall not worth dealing with when there are so many hassle-free alternatives on the market. If you're working with a highly pigmented cream or something in pot form, dabbing two or three fingers or a sponge into the product and using a smudging motion on the cheeks works well. Very dry and highly pigmented products yield lovely results when you work them into skin dampened with moisturizer, which also adds some dewiness as these tend to be a little more on the matte side of things. If it's a sheerer/wetter product or something in stick form, it usually works just fine to apply straight to the skin and then blend the edges with fingers or a sponge. The key to not looking like a big shiny mess is to mattify the rest of the skin- especially around the nose and under the eyes- so that only the cheeks are giving off sheen. You can also experiment with dusting powder over the top of the blush to control how dewy it looks, some of the wetter formulas will still look shiny after the powder sets for a few minutes. Ultimately it's worth it to play with these products until you master the application, and don't hesitate to aks someone at the makeup counter for help if you don't know where to start with a specific product.
I first fell in love with Stila Convertible Colors because Rose, a gorgeous soft red, looks lovely on both cheeks and lips. These tend to fall into the dry category, although the colors tend to have different consistencies. Generally I sweep a dab of moisturizer onto my cheeks, pat two fingers onto the surface and smudge to blend, then swipe the excess color on my fingers onto my lips and top with clear gloss. This is definitely a harder product to master, especially the darker colors, because it takes so little product, and I don't recommend investing in this if you're constantly crunched for time although it's a great multipurpose product to take traveling. Stila Convertible Colors retail for $22.
Tarte Cheekstains are my overall favorite cream/gel blush because they're so easy to use, they have great lasting power, and they come in a very wearable range of shades. The big push pop packaging creates a large round surface to pick up product with your fingers, a sponge, a cream blush brush, or allows you to apply it directly to the skin with very little efort. Minimal blending is necessary as these are pretty sheer, but the color builds nicely with some layering. Some of the shades are in a true translucent gel formula and others are creamier and opaque in the package, but all of them give a sheer pop of color to the skin. After a couple tries, I've found that these take only a little more time to apply than a sweep of powder, and their moistness definitely perks skin up on those painfully tired days. Some people experience that these don't dry completely on their skin, but I've found that a light dusting of powder on top doesn't completely kill the dewiness and sets the blush so that it lasts all day. Generally these act like a stain, so once you apply them the color is good for most of the day. While the package is definitely bulky, you do get a ton of product for your money; one stick will last you for years to come. If that's too much commitment or too much blush to cart around in your purse, Tarte offers a mini size which also lasts forever even though much smaller. Blushing Bride is definitely a shade to check out, it's an earthy warm berry that I've found to be much more flattering on pale skin than pinky reds like Benefit's Benetint. Tipsy is one of those fabulous peachy pinky shades that magazines tout for good reason as gorgeous on most skin, and especially perky when you're tired or sick. Tarte Cheekstains retail for $28 for the full size, $15 for the mini.
